With just one van and three employees, Avi discovered that the quality of wood flooring work throughout the trade was very unreliable. He made it his priority to ensure that every job Tulip completed was at or above his demanding standards. Word spread, and soon Tulip had an office, a warehouse, a designer showroom, and a fleet of trucks. Despite the company growing in size, Avi and his wife are deeply involved in the day-to-day operations by visiting jobs regularly, as well as training a new generation of wood flooring craftsmen to carry on a tradition that is in its third decade.